Your Website is Nothing Without ContentThe Internet is content driven. The need for information is the main driving force behind the Internet. Sure, people buy and sell goods and services on the Internet but at the root of it all, information is the foundation that the Internet is built upon. As you are planning your website, let your ideas be framed by the fact that you need to provide your target audience with some information. When planning websites, owners will pay close attention to the domain name they choose, colors schemes, and the aesthetics of the website while making the content an after thought. In fact, content is the most important thing. How many websites have you come across that don't look very good, but rank highly with search engines and get a lot of steady traffic? These kind of websites are successful because they offer some information that their visitors find useful. Useful information will generate a lot of traffic and return visitors.
I suggest that people start preparing the content for their website as soon as they decide that they want to create a website. If you are creating a website, think of the type of information you want to share with your audience. Of course, you will need to tell the your visitors about the purpose of the website, what products, services or information you provide and how you can contacted. Those are the basics. This information is static and won't really change from month to month. To take it to the next level, you need to figure out how you can present some information in a manner that people will find useful. You also want to think of how you can keep the information fresh so that people and search engines (search engine bots) will return to your website for more information. The purpose and type of website you want to create will provide a guide for the kind of 'fresh-content' you can offer your visitor. There should be at least one area of your website that gets regular 'fresh-content' updates. You want your website to get some kind of 'fresh-content', at least, monthly.
For businesses or organizations, 'fresh-content' can come in the form of product updates, industry news, events, how-to information, forums, blogs and many other forms. The main thing is you need some 'fresh-content' on your website. Many companies incorporate a blog into their website, allowing them a platform to add 'fresh-content'. A blog allows a space for product information, industry news, events, how-to, media elements and so many other things. Photographers could certainly use new pictures as their 'fresh-content'. Properly tagging their images and add a caption will provided enough information to visitors and search engines. Naturally, a musician could add new music or write about his song making process. A journal of sorts. Gossip websites can use daily celebrity news stories, put their own, unique spin on it, and add 'fresh-content', daily. The key is to have new, fresh content.
Be creative but on topic with your 'fresh-content'. If your a modeling agency, you don't want your blog to be publishing posts about sports all the time. Use the information you share to help people better understand the overall purpose and theme of your website. Provide information updated information that your visitors will be interested in. If your brand is light-hearted and funny, use humor in your updates; If the purpose of your website is to promote woman's issues, tailor your 'fresh-content' to woman. Stay on topic. Use your updates to establish your expertise or establish your website as a reliable source of information.
Having a regularly updated website shows that the 'information providers' are engaged and active. Make updates as often as possible, but don't compromise the quality of your updates for the quantity. Avoid presenting redundant information. People will not continue to visit or website is you give them the same information, reworded. Make your 'fresh-content' unique. If you use news to get update material, be sure to add your 'take' on the news story or reword the way the story is presented. The more unique you are, the more likely people will become repeat visitors. In addition, search engines can detect duplicate content and that can contribute to a lower search engine rank for the website.
Filling your beautifully designed website with relevant information, maybe one of the most difficult aspect of having a website. Even getting the basic information from many website clients is difficult and tends to be a leading cause of delays at the start of a website build. It is even more difficult than it seems, to be able to write it out. Good content equals a great website.
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